The rebrand was "a natural evolution" as it seeks to integrate bitcoin — the world's biggest and best-known cryptocurrency — into the heart of its business operations, the company said. MicroStrategy, ...

MicroStrategy reports Q4 results late Wednesday. The software company went on a 12-week bitcoin buying spree ahead of results ...

Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.

MicroStrategy announced a splashy rebrand Wednesday that underscored its commitment to serve as a bitcoin holding company.

MicroStrategy, the software company turned “bitcoin development” firm unveiled a new name and logo ahead of its fourth-quarter earnings ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

Shares of Strategy (MSTR), previously known as MicroStrategy, fell more than 2% during mid-day trade on Wednesday as the ...