It’s a stunning 102MP medium format camera, so here’s our pick of the best lenses for the Fujifilm GFX 100S II ...

Japan's Kitamura store has shared its best-selling cameras for August and, once again, we're seeing a familiar pattern: Sony continues to dominate, Fujifilm keeps its momentum going and Nikon quietly ...

Just prior to IBC 2025, FUJIFILM held a special event at the EYE Film Institute in Amsterdam, where they finally unveiled the ...

The long-teased GFX Eterna 55 has arrived, with preorders starting Monday before going on sale in October. It’s got a medium format sensor and electronic variable ND filter, though the big sell is the ...

FUJIFILM has officially unveiled the final version of the. The camera will retail for $16,495 USD, and it will start shipping ...

Image: Fujifilm / Christian Sorensen Hansen Over the past year, Fujifilm has been slowly trickling out information about the ...

Photo: Coco Tolentino / Fujifilm Alongside the final launch of the GFX Eterna 55, Fujifilm has announced the GF 32-90mm T3.5 ...

FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera ("GFX ETERNA 55"), the company's first camera designed primarily ...

Cameras come in various formats, and knowing which one to buy can be confusing. Here's what you need to know about each type.

It's easy to see from where Fujifilm draws its inspiration for the GFX100RF. The camera is a mashup of the long-running APS-C sensor X100 series and long-discontinued film bodies like the GS645S. Like ...

Leading the innovations in the new camera is the introduction of AF-C continuous autofocus, a first for Hasselblad. New deep learning algorithms translate to faster, more reliable subject detection ...

It's been about three years since Hasselblad introduced the 100-megapixel X2D 100C to its lineup of compact medium format cameras. The company's sticking with that resolution for its next X system ...