I f you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view.

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

McDonald's is making waves with its new uniform. The 'McJeans' are trending across Europe. A video of employees wearing the ...

Ever wondered what Apple’s logo would look like if it made actual sense? I redesigned 100 of the most recognizable logos in the world—from Starbucks and McDonald's to Netflix and Shell—and sent them ...