Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

Between 2020 and 2024, short-form videos became the world’s billboard, AI moved from novelty to necessity, and consumers ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the tagline: ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows ...

SMS marketing is a direct, personal approach for eCommerce brands to connect with their customers. It centers on sending promotional, transactional, or informational messages via text straight to a ...

More than one million fans attended the U.S. Open in 2024, reportedly generating nearly $560 million in operating revenue for the U.S. Tennis Association. And thanks to an additional day of ...