The value of a strong partner ecosystem has become increasingly important, so how can marketing leaders prove partner value ...

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

The AWS Advertising and Marketing Technology Competency validates the ability of AWS Partners to deliver high-quality ...

The SCRM platform, also known as Social Customer Relationship Management platform, is a tool that integrates customer management and marketing activities. It helps enterprises achieve more efficient ...

Respectability politics rewards the neat, upwardly mobile, brand-safe queer. “Girl Violence” reminds the rest of us that mess ...

How leaders are transforming fleeting moments into lasting brand connections while navigating the complexities of authentic ...

It’s a matter of public record that if HHS Secretary Robert F. Kennedy Jr had his way, he’d ban direct-to-consumer pharma ...

Critics say the term is vague and are pushing for specific standards so consumers aren’t lured into false climate promises.

Zapier reports on Agentic AI, a system of interconnected AI agents collaborating to autonomously achieve complex goals with ...

The media and entertainment landscape is undergoing significant transformations. Sony is exploring content-sharing strategies ...

In today's rapidly changing global automotive market, Mercedes has once again adjusted its strategy, preparing to launch a brand new entry-level compact model. This unnamed new vehicle will be ...