Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

California advances AI safety with SB 53, requiring transparency and risk reporting. Anthropic backs the bill, calling it a “trust but verify” approach. AI-driven automation is the theme of this ...

Even a small AI implementation that shows success can expand the way everyone thinks about AI within your organization.