The core of AEO is that it no longer merely focuses on keyword rankings but instead concentrates on dominating the answers generated by AI. According to Ethan Smith, the user conversion rate driven by ...

The ruling in the Google antitrust trial has led to a host of hard-to-answer questions about the future of Google's search ...

Google's actions against SERP scraping are forcing the search industry to reconsider how much ranking data is actionable.

Under a judge's ruling, Google must now share its search data with competitors. Who benefits from this arrangement, who loses – and is user privacy at stake?

Google weaving Gemini further into the popular Chrome browser is an inflection point for AI in our software, although some users will still be looking for the “off” switch.

A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the Google Search URL bar.

Google announced Thursday that its AI chatbot Gemini will now be available to all Mac and Windows desktop users in the United ...

The government’s case against Google is on its way to the U.S. Court of Appeals in Washington. Google is likely to contest ...

Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new ...

The app's main feature is a floating search bar, activated with the Alt + Space shortcut – a mechanism reminiscent of Apple's Spotlight on macOS. Once ...

Google's Gemini chatbot will soon be available on Chrome for free, while AI Mode will be accessible directly from the browser ...

Google is rethinking Chrome with AI-first features like AI Mode and agents, integrating AI deeply into browsing and search.