The core of AEO is that it no longer merely focuses on keyword rankings but instead concentrates on dominating the answers generated by AI. According to Ethan Smith, the user conversion rate driven by ...

The ruling in the Google antitrust trial has led to a host of hard-to-answer questions about the future of Google's search ...

Google's actions against SERP scraping are forcing the search industry to reconsider how much ranking data is actionable.

For the better part of two decades, search engines like Google, Bing, and DuckDuckGo have been the internet’s front door. Need to settle an argument? Google ...