It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, new ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Negative keywords are coming to Google Performance Max campaigns, along with new insights and reporting. Google also plans to strengthen brand controls on Broad Match, expand AI features and much more ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Google has successfully defended its right to sell adverts against any search term, regardless of trademark. The landmark case in the European court means it could sell a sponsored link to Apple, for ...

Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick ...

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique ...

The Australian Federal Court has set a hearing date for the Australian Competition and Consumer Commission's allegations against Google of misleading and deceptive conduct. Last Friday, Justice James ...

A federal court on Thursday dismissed a lawsuit against Google over its practice of allowing companies to buy search-related ads that are displayed when people type in the name of a competitor. In ...

Google is hiring an anti-scraping engineering analyst to help create models for blocking search-results scrapers.