Of course, there always has to be balance when issuing a new update because you don't want to break the experience for people ...

Google’s Smart Bidding Exploration is here! Improve your bidding strategy and scale ad campaigns. Work with TechWyse to ...

Amazon Ads is a clear long-term winner. The Netflix deal strengthens Amazon's position in connected TV, expands its already rich inventory pool, and makes its DSP more indispensable to advertisers.

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

Penske Media, owner of Rolling Stone, Billboard and Variety, has sued Google in federal court in Washington, D.C. The ...

This year’s admission cycle has already seen CPCs and CPLs climb 20–25%, but experts warn that the combination of Gemini’s AI ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Pennsylvania’s State System of Higher Education (PASSHE) is expanding its partnership with Google to ensure students across many academic programs have robust skills to use artificial intelligence (AI ...

Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing ...

Last week, US District Court Judge Amit Mehta ruled that Google must share some search and user data with competitors. We ...