It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

I have to admit, I have a love-hate relationship with Google AdWords. As a business-to-business (B2B) marketer, I love that I can experiment with extremely specific search terms like "planned shutdown ...

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

With the tap of an AdWords ad extension, Google Now will set reminders for users to visit an advertiser's location the next time they are nearby. Google Now users can now set reminders to visit a ...

Late Friday afternoon, Google announced they are changing the behavior of how close variants works in Google AdWords. Google said "over the coming months we’re expanding close variant matching to ...

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow ...

Your business can benefit greatly from keyword marketing and search engine optimization (SEO) techniques. You can put these methods to work and increase your sales with Google AdWords, a system of ...

In Google’s words, “AdWords should be more about your business, and less about our product.” Though the company hasn’t revealed much more than that, it’s clearly going to make an effort for the ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

Does the use of Google AdWords amount to the advertising, promoting, marketing, or offering for sale of goods covered by a registered trademark? Tipsy Elves, LLC. vs. Ugly Christmas Sweater, Inc. is ...