The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

If you understand the importance of an executive summary in a report, then you should understand the role of an executive summary business plan. Just about every small business should have an ...

Business Plans are dead. Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As noted in ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...