The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

SCENARIO: You've been asked to write the executive summary of for a sales proposal. Because you know your competitors are also writing proposals, you want to make certain that your proposal gets read ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...

With today's rising unemployment and fiercely competitive workforce, workers must quickly show their worth to an organization. Particularly with highly sought-after positions, the hiring managers are ...