Curry Brand has officially released its latest Fox 1 colorway, the ‘Reign Rose,’ available starting today on UA.com, in Under Armour Brand Houses, and through DICK’S Sporting Goods.

Steph Curry's Curry brand made waves this week, from NBA trades to new signings to the roster. On Monday, the brand added its third player in the league, joining De'Aaron Fox and Curry. Raptors ...

De’Aaron Fox ... in the early 2000s. Fox grew up before Sacramento’s eyes, getting married, starting a family and landing a signature shoe deal with the Curry Brand while establishing himself ...

After inking De'Aaron Fox to a brand partnership that included the launch of a new signature shoe, Curry Brand has added another young guard to their growing roster of NBA Players. On Monday, Steph ...

De'Aaron Fox's time with the ... is struggling and needs a shake-up. Fox is also an ambassador — and next in line — for Stephen Curry's Curry Brand subsidiary of Under Armour.

Sacramento Kings guard De’Aaron Fox (5) and center Domantas Sabonis ... the first NBA player to with Under Armour’s Curry Brand. Fox’s first signature shoe, the Fox 1, was released in ...

De'Aaron Fox, who holds the season's highest-scoring game with 60 points, signed with Under Armour in 2023 after leaving Nike, becoming Curry Brand's first non-eponymous signature athlete.

The newest UA Curry 12 pays tribute to San Francisco. Check our Sneakers news for more upcoming releases and breaking content!