Location data is now a monetizable asset— less about map tiles, directions, and location pins, and more about behavioral, ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Dutch Bros Inc. BROS is strengthening its position in the competitive beverage space through a disciplined focus on digital ...

About EngageLab EngageLab is a world-leading AI-powered omnichannel customer engagement solution provider, uniting technology and versatility to deliver seamless customer interactions across AppPush, ...

What’s unfolding in wealth management is not just a tech upgrade, but a fundamental realignment of how advisors and clients ...

Mailchimp is also offering new seasonal email templates for the top holiday moments when consumers are spending: Christmas Day (74%), Halloween (59%), Christmas Eve (46%), New Year’s Eve (34%) New ...

“At Usetiful, our mission has always been to help users unlock the full value of their digital tools,” said co-founder and Chief Executive Ondrej Dobias. “The missing piece was knowing precisely when ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Rocket CRM today announced the launch of its enhanced CRM automation system, marking an important advancement in how the company supports businesses in managing customer relationships, sales pipelines ...

Sales and marketing analytics are pivotal for businesses looking to amplify their outreach and increase their revenue streams. Utilizing data analytics, companies can gain profound insights into ...

Market change refers to the dynamic and continual evolution of marketplaces due to a variety of factors. Those factors include: Technological Advancements: Innovations in technology can rapidly alter ...

Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...