Chain restaurants often switch things up. Whether it's a menu change or a redesign, customers can get whiplash with how ...

If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ever?

Ever wondered what Apple’s logo would look like if it made actual sense? I redesigned 100 of the most recognizable logos in the world—from Starbucks and McDonald's to Netflix and Shell—and sent them ...

As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch.