Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

It's always prudent to boost key professional skills that can make you more employable in the current job market. Finding free ways to obtain training and certifications should be at the top of your ...

Marketing certifications are in demand in many industries. Employers use certifications as a sign that an applicant has the necessary knowledge and skills for the job. Even experienced digital ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

Here are the 4 essential research strategies that will boost your content marketing and deliver relevant and valuable target audience messaging. In the world of content marketing, strategy is king.

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...