From protein-first eating and value-driven DIY cooking to newstalgia and global heat, PS Seasoning reveals how consumer ...

Anthropic holds 40% of enterprise LLM spend vs OpenAI's 27%. Safety-first development produced what enterprises need: ...

For Mars Wrigley, Halloween doesn’t end on Oct. 31 — it just restocks. “It’s our Super Bowl of seasons,” says Tim LeBel, the company’s president of sales and self-proclaimed Chief Halloween Officer.

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Modern consumer electronics have evolved far beyond mere functionality to become sophisticated psychological tools that shape user behavior, create emotional connections, and drive market trends. The ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

Whether it’s the allure of a trending product on social media or a trusted friend’s recommendation, these influences dictate how we choose and purchase. For entrepreneurs navigating the bustling ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

AI-driven consumer predictions outperform historical methods, improving accuracy with real-time behavioral data. Machine Learning creates hyper-personalization, analyzing user habits to predict ...