Discussions of management efficiency tend to end up in partial considerations of efficiency criteria and efficiency influencing variables. This article evaluates some of these partial approaches and ...

Conveying a brand image to a target market is a fundamental marketing activity. The authors present a normative framework, termed brand concept management (BCM), for selecting, implementing, and ...

Understand the concept of management. Explain the meaning of ‘Effectiveness and Efficiency. Discuss the objectives of management. Describe the importance of management. Management as Science, Art and ...