In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Creative performance that reimagines popular commercial jingles using a diverse collection of instruments from around the ...

On a particularly hot day last year, Tacoma native Romeo Bingham was sipping on a Dr Pepper when an idea for a jingle popped in their head. “I swear it just, like, came out of me,” Bingham, 26, said.

Social media users are taking musical inspiration from their favorite brands after a fan-made jingle about soft drink Dr Pepper went viral on social media and was featured in a commercial by the ...

The jingle amassed over 45 million views on TikTok — and reached millions more after it aired during the College Football Playoff National Championship on Jan. 19 Meredith Wilshere is a Society and ...

"Dr Pepper, baaaaaaaaaby, it’s good and nice! Doo doo doo." That's what TikToker @romeosshow sang as they impulsively shared a clip of the Dr Pepper jingle a few days before Christmas. Dr Pepper took ...

The woman's original TikTok video garnered 42 million views, five million likes and over 300,000 bookmarks in a little under a month romeosshow/TikTok; Dr Pepper/Youtube TikToker Romeo shared a video ...