Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Discover what cold calling is, how it works, real-world examples, and its challenges. Learn strategies for overcoming hurdles in this classic sales technique.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Picture this: You just received two emails. One is from Elon Musk, and the other one is from ...