Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Picture this: You just received two emails. One is from Elon Musk, and the other one is from ...