Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Automation is one of the most widespread uses of AI in the office. Help your marketing team focus on creativity and ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Denise Parkinson has joined Variety in a senior international business role, overseeing development and marketing for global ...

W elcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, chief marketing officer at global business and technology consultancy Slalom, about her ...

Getting marketing and sales aligned is essential for growth, retention, and profitability. Here are strategies to achieve ...

The program provides mentorship and training in business fundamentals, including marketing and financial management.

UW’s Ph.D. in marketing and management prepares grads for fulfilling careers in research and academia. We pride ourselves on offering students a supportive environment with close-knit peers and ...

TORONTO--(BUSINESS WIRE)--At its annual general meeting today, the Canadian Marketing Association (CMA) announced that Alan Depencier (Chief Marketing Officer, Personal and Commercial Banking and ...

The most successful real estate agents aren’t always the ones with the most experience, but rather those who learn how to leverage real estate marketing companies and digital tools for their success.