Sellers can now interact with an AI chatbot to generate ads that match their branding.

The company is updating Seller Assistant, its AI tool for third-party sellers, to help handle tasks on the seller's behalf.

Powered by Amazon Bedrock, Seller Assistant evolves into an always-on, agentic AI-powered partner that helps sellers launch, ...

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final ...

Senators Josh Hawley and Elizabeth Warren wrote to Amazon founder Jeff Bezos, alleging the company’s shift scheduling practices are unfair to workers.