W ith recent new partnerships announcements - and multi-million dollar investments - to sign footwear and apparel deals with ...

As Audi revs up for its entry into formal motorsport with Formula 1, the automotive empire is bringing adidas into the ...

Anthony Edwards has quite the list of athletes he'd like to recruit for his upcoming Adidas AE 2 marketing campaigns.

German sportswear maker Adidas will become the apparel partner of the Audi Formula One team from next year in a multi-year ...

Adidas is putting out a sneaker with a State Fair of Texas theme. According to a release, the shoe company is partnering with ...

Following the reveal of the latest adidas x Kith collection, Sam Handy has dropped a little something for the boot ...

Adidas has just dropped the second signature F5o for Lamine Yamal, loading even more attitude and identity into the speed ...

A European giant is becoming increasingly confident that they will sign one of Liverpool's stars. The problem with having an ...

Under Armour CEO Kevin Plank revealed the key moment which cemented Stephen Curry's sneaker deal with the athletic apparel ...

Adidas may be better known for its athletic gear, but when the brand unveiled its Terrex sublabel in 2008, it marked a ...

On Sept. 2, Penn State announced it is ending its longtime partnership with Nike and switching its apparel to Adidas. According to a report from the Sports Business Journal, Penn State felt ...

The newest addition arrives in the form of the Kipstorm Lab, a stripped-back, tech-packed racer that Decathlon is calling its ...