The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. The 60-second ad, which announced the arrival of the ...
Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns ...
Listen to more stories on the Noa app. The ad that Hims & Hers Health plans to air during the Super Bowl comes at you with rapid-fire visual overload—a giant jiggling belly, bare feet on scales, X-ray ...
In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...
The ad drew accolades when it first aired in 1971 but also, more recently, derision. A Native American advocacy group that acquired the rights to the ad said it would be “put to bed.” By Emily Schmall ...
Hims & Hers, a telehealth startup, garnered attention and controversy by running a minute-long ad on weight loss medications during this year’s Superbowl. In the process, it created an opportunity for ...
The same day, a committee opposing the measure financed by GOP mega-donor Charles Munger Jr. released its ad portraying ...
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