Employees, and especially their morale, can be forgotten in the cut and thrust of executive-level strategy decisions, but how they feel about the activity they spend most of their waking hours ...

This WARC Guide provides a summary of new thinking and best practice on ecosystem brands. Ecosystem brands open new markets and revenue streams by connecting products, services and experiences.

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

China's pet market size has exceeded 200 billion yuan, but growth has significantly slowed – and the difference for brands seeking opportunity will be in offering a premium choice for people’s ...

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

As brands and agencies look for ways to get a leg up in an increasingly complex world, they could apply network science that moves brand marketing beyond traditional information dissemination and ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

While the process of brand building is often approached in mechanistic ways, thinking in terms of adaptive cycles, as often seen in the natural world, could be highly beneficial. The process of ...

There are moves afoot to bring back the 4Ps. The attempt is well meant. It stems from the belief that (quite rightly) Marketing has become too focused on Promotion and short-term sales. The idea is ...