As commercial cultural insights professionals, we must not edit out what we do not want to see, says Matilda Andersson.

Amazon dominates the top-ranking media brands by preference worldwide, with the main Amazon brand ranked top in a global study from Kantar.

Virtual reality can be highly beneficial for inclusive research and can help collect data that would otherwise be untouched by traditional research methods, an event from MRS Unlimited heard.

AI-led market research business ResearchWiseAI, co-founded by researcher Ray Poynter, has launched an AI text analytics feature for Microsoft Excel.