Meanwhile, nearly half of shoppers are skeptical of sponsored products, and more than a quarter describe them as outright ...

TV station groups have been pursuing other businesses for growth - budding national news or locally sourced digital TV networks, more sports programming and new ad-sales efforts adding local/regional ...

Under the proposed deal, Oracle will recreate and provide security for a new U.S. version of TikTok's algorithm, several ...

The deal will give AB InBev - and its major beer brands - major worldwide exposure attached to Netflix live and TV series ...

The new release partnered with social influencers to create online buzz for the bourbon-forward Armagnac blend.

Brand agency DesignStudio has rebranded — as Further. The change comes after creative studio Pixel Artworks and motion design ...

Dropping her new album on a football podcast has grabbed the attention of Swifties and sports fans alike, millions of them.

David Letterman walked onto the stage with the crowd expecting mischief and stories. Instead, they got a bracing warning.

The concept is a bit like vibe coding, but applied to brand strategy. But instead of waiting to be prompted, an AI agent will ...

He joins from WPP's VML where he was executive creative director. He's worked on brands such as Microsoft, Nike, Coca-Cola, Lego, Heineken and more.

Captify's search intent data now belongs to the Verve Group, which has a major focus on privacy in advertising. Remco Westermann, CEO at Verve Group, explained why that type of data remains key when ...

The major ad industry groups are urging California Governor Gavin Newsom to veto a bill that would require browser developers to offer a tool enabling consumers to easily opt out of online behavioral ...