Discover how integrating brand and performance marketing strengthens both short-term results and long-term brand equity while ...

Marketing Management - Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they ...

B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not ...

What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. An infographic (below) covers key findings from the research. It delves ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

My name's Pam, and I'm a content writer at BSTRO digital marketing agency. I weave complex thoughts into grammatically breathtaking copy (according to my Instagram bio). Writers like me can make your ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research from GrowthLoop and Ascend2. The report was based on data ...

Nearly half (49%) of CMOs say B2B events are now more critical than pre-pandemic, according to Forrester. And they will remain critical. In today's rapidly evolving business landscape, our ability to ...

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

Social Media Marketing - If employees make even small changes to the content they share on LinkedIn from their employers, ...