According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

If your team still treats content testing like a quarterly project they scramble to do after a campaign launches, it's time to evolve. Modern, successful, work-smarter-not-harder marketers don't test ...

Each year, the marketing team at Ben & Jerry's (www.benjerry.com) works on a single, large, integrated push related to the company's social mission. Voter registration was the task last year, an ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Too often businesses resort to price cutting strategies in their attempt to woo customers and to compete more effectively. Businesses lower prices in reaction to price wars or in an attempt to ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent ...

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here ...