It looks at nine key steps for developing an effective strategy: brainstorm seed keywords, discover relevant search terms, ...

Marketing Strategy - Most B2B professionals expect their firm's marketing budget will either increase or stay the same in ...

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and ...

As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to ...

Picture this: A football team is about to play its first game of the season. The players are excited. The coach gives his motivational speech, encouraging each player to play his best game. On the ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...