Too often businesses resort to price cutting strategies in their attempt to woo customers and to compete more effectively. Businesses lower prices in reaction to price wars or in an attempt to ...

Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research from Clutch. The report was based on data from a survey ...

As a marketer, you're probably familiar with this experience: A member of the sales team has an upcoming meeting and needs to put together a pitch deck. The sales rep finds a previous pitch deck and ...

Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral ...

Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to ...

Marketing Content - Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according ...

As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. The report was based on a two-step process. First, the ...

Your webinar just ended. The chat was active. Questions were great. Attendees stayed until the end. Then comes the part where most B2B marketers drop the ball. Too many B2B marketers send a generic ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...