B2B Marketers are moving beyond AI experimentation. Generative AI is driving creative, media, and strategy workflows at scale ...

Who doesn't like free? When I worked at Columbia House, the music club company, our best offer was "Buy 1, Get 1 Free," not "2 for the Price of 1" or "Get 2 at half price." Why did we use "Buy 1, Get ...

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...

The recent Mplanet conference featured insights from senior marketing executives and marketing thought leaders, along with stellar opening remarks from Dennis Dunlap, president of the AMA (read recaps ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. The ...

Many years ago in Ohio, the McDonald's Corporation was the victim of a nasty rumor. The focus of the rumor was that McDonald's hamburgers contained worm meat in them. The company made a determined ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

When you build a brand community, you attract attention from more than just your fans. The powerful voice and extended reach that consumers gain on social platforms can amplify both brand advocacy and ...

Marketing Strategy - SMB decision-makers say their biggest current marketing challenge is not knowing what's working, ...