As data-driven ads lose impact, performance-creative strategies are helping brands blend data and creativity to produce more ...

Marketing Content - Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according ...

Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research from ...

Too often businesses resort to price cutting strategies in their attempt to woo customers and to compete more effectively. Businesses lower prices in reaction to price wars or in an attempt to ...

So maybe these 10 Commandments didn't come from the Mountain. And they're not carved on clay tablets—but on high-tensile polyfiber. Yet any marketers worth their salt must follow these commandments if ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

As a marketer, you're probably familiar with this experience: A member of the sales team has an upcoming meeting and needs to put together a pitch deck. The sales rep finds a previous pitch deck and ...

Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. The ...

Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral ...

Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll. The report was based on a two-step process. First, the ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.