To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture.

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive ...

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators ...

Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the ...

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.” ...

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final ...

JCPenney started the holiday season early with the launch of the third season of its “Really Big Deals” program on Thursday (Sept. 11), per details shared with Marketing Dive. As it did last year, the ...

Ralph Lauren has introduced an artificial intelligence (AI) conversational shopping assistant called Ask Ralph to its mobile app, according to a press release. Ask Ralph is powered by Microsoft Azure ...