The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to ...

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, ...

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to ...

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle of ...

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final ...

The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive ...

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators ...