The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive ...

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture.

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally ...

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final ...

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators ...

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering in-app recommendations ...

Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.” ...

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced ...

When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...