He also dismissed AI influencers as a long-term bet. “The more AI creators infiltrate us, the more we will seek human ...

High-intent shoppers and rich first-party data make Amazon and Flipkart the most ROI-driven ad platforms for brands, say ...

Rohit Dogra has taken over as the Divisional CEO of Matches and Agarbatti Division at ITC. Before taking over as the head of ...

A distinguished jury, chaired by Prasoon Joshi, CEO & CCO of McCann Worldgroup India & Chairman of McCann APAC, is all set to ...

Ashwin Padmanabhan, Chief Operating Officer of WPP Media, spoke at the e4m Real-Time Programmatic Advertising Conference on ...

DB Corp, Malayala Manorama, Mathrubhumi and other networks expand aggressively in Tier-2/3 India as rural demand and FM reach ...

In this ICYMI report, we walk you through the footsteps of foreign tourists who came to India in 2024. The US tops the chart ...

IT Minister Ashwini Vaishnaw has said that if the industry needs more time, the government will adopt a consultative approach ...

In addition to the B2C Air business, Gaurav will further accelerate Cleartrip’s market leadership across B2B, Flipkart Travel, and Train businesses ...

Fair & Lovely stands out not only for its scale and recall but also for the wider conversations it brought into the public sphere ...

Tulika Nandy, Senior Lead - Programmatic Ads at Truecaller, presented a session at the e4m Real-Time Programmatic Advertising ...

The campaign captures the charm of pre-festive moments, from heartfelt conversations and radiant smiles to the excitement of ...