It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

Articles written by Archie Colvin ...

Alongside the strategic expansion, Edelman has appointed Quang Nguyen as managing director of Edelman Vietnam, a market the ...

South Asia Digital Innovation Agency of the Year Winner DC Group Ltd South Asia Media Agency of the Year No Winner No Award ...

Havas has expanded its data and technology footprint with the acquisition of Unnest, a French consulting and engineering firm established in 2021 with a focus on designing, building and deploying ...

Omnicom has unveiled the most sweeping restructuring of a global advertising group in decades. The creative portfolio stands collapsed into three networks—BBDO, TBWA and McCann—while three storied ...

Every year, the retail calendar seems to acquire a new festival, and not the cultural kind. Halloween discounts appear weeks in advance; Black Friday sales extend for a whole month, and Independence ...