The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.

The sponsorship agreement runs for two and a half years until March 2028 and will see the Apollo Tyres logo appear on the ...

While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who ...

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored ...

MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

After an intensive jury process, 184 entries were shortlisted for the 14 th edition of SMARTIES India with careful screening ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold ...

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a ...

The co-founder of Ben & Jerry’s ice cream brand, Jerry Greenfield, is calling it quits on the company he launched in 1978 ...