Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is ...

Monks India, S4 Capital’s operating brand in India, has appointed industry veteran Ketan Desai to lead Monks, effective from February 03, 2025. Desai will lead the organisation, helping it navigate ...

The advertising volumes on television in India witnessed a 14% increase in 2024 compared to 2020 but experienced a 4% decline compared to 2023. This was revealed in the latest report by TAM Adex, ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the ...

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for ...

Our weekly roundup of the latest appointments and account wins from Ogilvy ASEAN, Actimedia, Jio Star and many more.