From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether ...

The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into ...

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with ...

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles ...

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are ...

From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of ...

Clean Creatives' executive director argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel ...

As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local ...

After an intensive jury process, 184 entries were shortlisted for the 14 th edition of SMARTIES India with careful screening ...

Our weekly roundup of the latest appointments and account wins from Dentsu X India, ASK Asset & Wealth Management Group, ...

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and ...