Shoppers' abandonment rates remain high as 48% consumers turn to AI agents to secure better deals and filter choices, posing ...

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad ...

The former head of content production at Publicis Groupe China left the agency suddenly after returning and successfully ...

Campopiano has been worldwide chief creative officer at McCann Worldgroup and McCann for two years, with responsibility for ...

All major holding companies, including Dentsu, Havas, Omnicom, Publicis, Stagwell, and WPP—as well as Edelman have current or ...

Get the details on the latest appointment news from M+C Saatchi Performance, Dentsu Queensland, Bastion Creative Auckland, ...

In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their ...

Lower costs, visa-free access, and FIT travel bump the rebound in Chinese outbound tourism, with spending set to hit US$250 ...

M&C Saatchi has forecast revenues in 2025 will drop by "around mid-single digits", according to interim H1 results. The ...

What started as a humble $500 million industry in 2021 will explode to $16.2 billion by 2030, with advertising set to drive ...

As more creatives adopt AI in their work, creativity is at risk of sameness. Putting humanity at the centre of the craft ...

Putting humanity at the centre of the craft harmonises AI's precision with human unpredictability, says Yasu Sasaki, global ...