SSPs are staring at their own demise. And it's because, for over a decade, SSPs have positioned themselves as agnostic ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch ...

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

What will the ad tech industry look like five years from now? The audience at CIMM's Summit earlier this week weighed in.

For this week’s edition of the AdExchanger Commerce Media Newsletter, I caught up with Julio Loredo, senior director of media ...

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

AI and automation have rapidly scaled campaign execution. What hasn’t scaled, at least not in parallel, is the infrastructure ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer ...

As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand in ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...