Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...

This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Experte für digitale Resilienz, Datenschutz und strategische IT-Governance Christopher Schroer ist geschäftsführender Gesellschafter der firstbyte digital consulting gmbh. Seit über 20 Jahren ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

The reasons why AI will have a profound impact on code security and can be useful for code reviews. Secure coding has emerged as a vital forefront entity for every organisation. With the increase in ...

Find out what Hyper Automation is as a holistic framework for the intelligent linking of technologies and strategic concepts. Hyper Automation is the next stage of digital transformation. While ...

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats. For the past century, businesses have ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures. In an ...

End-to-end digitisation (E2E) describes the complete digitisation of all steps in administrative procedures within a public authority – for example, from the submission of an application to the ...