The NIVEA campaign was brought to life by Saatchi & Saatchi Middle East in partnership with Zenith Media and InHype.
The new IAB MENA board consists of 15 companies from the MENA region's agencies, tech platforms, and publisher and sales houses.
Brought to life with the support of BBDO Cairo, the campaign focused on embedding Chipsy into everyday screen-time behaviour.
Ajmal Perfumes' Anup Kondakundi shares the insights, strategy and results of its cinema integration and activation with film ...
With the arrival of CAPZA, Concerto intends to accelerate its international expansion with a focus on current operations in ...
Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms from January.
During Black Friday in November 2025, Assembly contributed to SQUATWOLF’s best monthly e-commerce revenue ever - up 98 per ...
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