To launch its new visual identity and packaging, Dreem released a playful, self-aware campaign starring famous Egyptian actress Nelly Karim.

Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and ...

This Ramadan, ALDO invites consumers in the region to live the spirit of Ramadan through confident styles that encourage self ...

Coach debuts “Express Your Many Sides,” a new creative chapter for Spring 2026 featuring boundary-breaking singer-songwriter Elyanna.

Saffron Brand Consultants' Luz Erhardt outlines how communications in Saudi Arabia demands substance to resonate with younger audiences.

You Experience's Vijay Simon discusses work that earns attention, and shares advice to creative leaders for 2026 in this Industry Snapshot.

With support from The Company Films, MizMiz rolled out a four-month campaign across social, streaming and digital platforms.

Comarch's "Level Up Your Loyalty Game" e-book offers a "gamification style" quiz to see how brands can better connect with digital consumers.