The Kiri Ramadan 2026 campaign was executed across social media, digital platforms, OOH and in-store activations.

Publicis Groupe Middle East will integrate Luma AI’s generative video and multimodal AI tech into creative and production ...

The show captures the launch of the Bocasu concept café in Dubai, delving into the pressure, personalities and passion behind ...

Stand-up comedy is becoming an unlikely leadership tool, helping executives build presence, clarity and more confident ...

Gambit Communications has announced its appointment as the PR representative for Red Bull for the Middle East region. The account was won by one of the four agency’s four divisions, Gambit Pulse. Its ...

Golin MENA has been officially appointed as the UAE communications partner for Choithrams, one of the region’s leading retail and distribution brands, following a competitive pitch.

Multiply Media Group has appointed Ahmed Emam to Group Chief Commercial Officer, as they advances its next phase of international expansion.

The Collective shares how its creative team team turned an ambitious brief into the YouTube House at the 1 Billion Followers Summit in Dubai.

Matt Butterworth makes the case for quiet branding, while clarifying that quiet branding calls for playing the long game.

Criteo's Gosia Wajchert shares how agentic AI is becoming one of the most discussed – and misunderstood – shifts in digital advertising.