Why the next phase of Saudi Tourism will be defined by precision over volume, authenticity over spectacle and connection over ...

WABA’s Ramadan film by Shareet Studios celebrates Arab culture, amassing 3.5 million views, while boosting brand awareness and sales.

That doesn’t necessarily need to rattle any nerves. It can simply be less polish, less consensus, less low stakes work that’s ...

QComms, a PR and Digital Agency has launched its new Market Research Facility in its Dubai headquarters in Jumeirah Lakes ...

Property Finder's Sevgi Gur shares her thoughts on campaigns from e&, Justlife and Tawuniya for this month's Private View.

Brazen MENA's wins range across several sectors, featuring clients from across the luxury, hospitality, FMCG and consumer ...

adidas partnered up with Dubai’s first homegrown artisanal pasta lab, Sagra Italian pastificio to introduce Adizero Pasta, a ...

Abong will lead brand strategy, integrated marketing campaigns, partnerships and team operations across 10 UAE PizzaExpress ...

C2 Comms has also been appointed as the agency of record for the UAE National Orchestra, a cultural institution in the Middle ...

CARMA’s Mazen Nahawi calls for the industry to focus on the ‘wisdom to do the right thing while being driven, ethical, ...

Writing about social media trends has never felt easier – or harder. On one hand, artificial intelligence (AI) makes it ...