The Austin, Texas-based independent agency is defending the business.

The AI stalwart is preparing to ramp up media buying and in-house creative capabilities.

The AI stalwart is preparing to ramp up media buying and in-house creative capabilities.

In a marketing landscape of automation, original human ideas will be the only real differentiator agencies have left.

Inclusive storytelling led by underrepresented voices helps brands connect universally, drive growth and stay relevant.

Reese Witherspoon promotes the Wells Fargo Autograph Journey Card.

The Austin, Texas-based independent agency is defending the business.

This essay is part of Ad Age’s Future of Advertising 2030 series exploring how marketing, media and creativity will evolve ...

Brand storytelling will shift to modular, AI-optimized content systems that prioritize emotional resonance, adaptive strategy ...

Comics commented on the Jimmy Kimmel situation on Thursday night's late-night shows. (Bryan Steffy/Photographer: Bryan Steffy/Getty) ...

Greenfield is stepping away from the position of brand ambassador, a salaried role he has held since the acquisition by ...

MiQ, Viant, Horizon Media and others—are using Model Context Protocol and other agent-based buying tools to take over ...