Gus playfully trolls Gut, Dead Ad Society refuses to let genius ideas rest in peace, Joanne Davis's new book, and more.

Dr Pepper had never brought another brand into “Fansville” before and executives were naturally leery of interfering with its success. But their regard for Aflac’s marketing, particularly the way the ...

When Netflix seeks to keep its Formula 1 programming momentum humming in November, Honda will be along for the ride. The automaker is the title sponsor of the “Senna,” a six-episode series debuting ...

The same research applies when agencies go after new business. They need to dig into the client's challenges, competitors and ...

The Royals defeather the Orioles on social media and Netflix revives the rom-com—plus, why it was a bad week for Nike, CVS ...

After the antitrust trial, a Snopes executive makes a familiar case to get Google to play nicely with markets.

The automaker says it will halt sponsorship of LGBTQ events, joining other companies in backing down to an activist campaign.

Google is beginning a wide rollout of ads that will be displayed within and alongside the AI-generated summaries that appear ...

How the NBA is reaching out to its diverse and far-flung fan base—particularly Gen Z and multicultural viewers.

The brand character’s appearance on the popular YouTube show comes as the insurer seeks to appeal to a younger audience.

Best Buy named former Disney advertising executive Lisa Valentino as president of Best Buy Ads, its in-house retail media arm ...

In Breaking and Entering Media’s latest episode, the IPG agency’s U.S. CEO talks leadership, curiosity and adaptability.