An artful, freewheeling spot directed by Daniel Wolfe and Jess Kohl suggests giving a Yeti might be a terrible idea.

A combination or partnership between WPP and Havas is being considered, Ad Age has learned.

Activewear brand Rhoback promotes its early-access Black Friday savings.

Discover website trends for 2026 on AI, collaboration, and technology. Explore the data and unlock insights from 1,000 leaders in our State of the Website report.

Amazon’s new Creative Agent developed the 15-second spot.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

Walmart said CEO Doug McMillon will retire in February and be replaced by the company’s US head John Furner.

Ad Age Insider takes a strategic look at limited-edition drops, the connection between scarcity and cultural relevance and practical steps marketers can take to balance hype with accessibility.

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for ...

The Gifted Youth director tells Ad Age about learning to work with shockingly bad non-human talent.

This week, Agency Brief dives into an experiential agency's new college-focused offering, plus plenty more.

The NBA star’s Curry Brand will become independent.