Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

Jason Kelce leads a beer-fueled battle in “Thermal Buzz,” a loving tribute to the macho glory of the “Predator” universe.

The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

On Ad Age’s Marketer’s Brief podcast, Blumhouse CMO Karen Barragan breaks down Halloween “drive-by” fans, creator-led campaigns and why authentic brand fit drives horror marketing impact.

The software company’s new tools already count The Home Depot, Disney and Coca-Cola as customers.

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...

By questioning, experimenting and staying grounded in human insight, Gen Zers can keep the human touch in marketing.

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.