Many would call the Cowboys’ hiring of Brian Schottenheimer on Friday night as the next head coach a decision founded in comfort and safety. While that’s true from a football operations standpoint, it’s also perhaps the riskiest decision Jones could have made. That risk isn’t tied to wins and losses, but something Jones cares about even more.

Cowboys are hiring offensive coordinator Brian Schottenheimer as their new head coach, Jerrry Jones tells ESPN. “Brian Schottenheimer is known as a career assistant,” Jones said. “He ain’t Brian no more. He is now known as the head coach of the Dallas Cowboys.” pic.twitter.com/JtGoltP1mC

Just like Tom Landry, Jimmy Johnson, and Bill Parcells, Brian Schottenheimer is the head coach of the Dallas Cowboys. Just like Chan Gailey, Dave Campo and Wade Phillips. Unlike with every previous hire Jerry has made since he bought the Cowboys in 1989, there is no good way to spin something that reeks of Campo 2.0.