Jeff Bezos' Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk's SpaceX.

Jeff Bezos' space company Blue Origin is preparing to launch its New Glenn rocket from the Cape Canaveral Space Force Station in Florida just after midnight on Sunday. It's been a long time coming: the company has been developing the 32-foot-tall rocket,

Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos, a three-hour launch window would be opened between 1 a.m. and 4 a.m. ET on Sunday, January 12.