New data shows young singles still want marriage but are prioritizing ‘micro-commitments,’ group chats, and slower-build ...

Apps like MyIQ offer a suite of cognitive, personality, and relational assessments that users can interact with when they ...

Gen Z’s sustainability mindset has fueled a booming thrifting economy, reshaping fashion, resale, and how brands earn loyalty ...

Pets are part of the family, and young owners will go to significant lengths to keep them healthy for as long as possible.

As streaming continues to dominate the film and TV industry, many Gen Z movie watchers are opting out and choosing physical ...

Alcohol sales are down a whopping $830 billion, and it’s all thanks to Gen Z. “Shares of the world’s top listed beer, wine ...

Nearly half (47%) said their decision to drink alcohol or not often changes mid-evening, depending on where the night takes them.

Gen Z is hunting down old iPods on eBay and Marketplace. They want music without notifications, algorithms, or distraction. The click wheel is their digital detox.

Younger competitors are prioritizing therapy, data-driven training, and gender equality—changing how Olympic success works on ...

Gen Z employees have different values and priorities. Understanding the differences can make managing Gen Z easier and lead ...